Legal aspects of advertising
The legal controls related to the form and content of advertisements cover a wide spectrum of statutory law provisions. These statutory provisions are mainly designed to protect the consumer, while other areas of law such as copyright and protection of registered marks affect advertising in general. Advertising in Bulgaria is also affected by the implementation of a number of EC directives and the provisions of the European Convention of Transfrontier Television.
We take into account all these rules when consulting our clients in structuring their advertising campaigns and promotions. We further see to protecting our clients from the use of improper advertising strategies by their competitors.
We take into account all these rules when consulting our clients in structuring their advertising campaigns and promotions. We further see to protecting our clients from the use of improper advertising strategies by their competitors.